Shopping at the Williamsburg General Store feels like returning to a sweeter, friendlier time. The owner of the store describes walking into the shop as being like “a nice, warm hug from a good friend.”

This classic New England country store has everything you’d expect from a family-owned, small town institution. The people are helpful, the selection is thoughtful, and the prices are down to earth.

Check out all the reasons why this place is the perfect, charming general store.

This classic, authentic general store is more than 115 years old.

Flickr/MOTT

It’s been owned by the same family since 1977. The Majerciks have welcomed visitors from far and wide for almost 40 years.

Flickr/MOTT

Inside, you’ll find plenty of delicious and nostalgic offerings that will remind you of simpler times.

Yelp/Lisa E.

You won’t be able to travel far in the store without smelling the mouthwatering aroma of the bakery.

Flickr/MOTT

Try a freshly made “wrapple” – local apples, sugar and spice, all rolled up and baked in a handmade crust.

Flickr/MOTT

There’s also an amazing selection of fresh breads, pies and savory treats to satisfy all your cravings.

Williamsburg General Store

Grab a scoop (or three) at the cozy ice cream parlor next door. It was added in the early 1900s, and actually once served as the town’s post office.

Flickr/Tormod Ulsburg

They dish up over 30 flavors of the freshest, richest ice cream you’ll find anywhere in the area.

Flickr/Dav Yaginuma

This is the perfect place to pick up a quirky, classy, or thoughtful gift for someone special.

Yelp/Williamsburg General Store

Pick up a few utterly unique baubles and trinkets, such as hand-crafted earrings, beautiful cards and even interesting science kits for the kids. You won’t want to miss their handmade soaps, candles and lotions, either.

Yelp/Lisa E.

No matter what you take home from the Williamsburg General Store, you’re sure to leave with a smile.

Facebook/Williamsburg General Store

You can find the Williamsburg General Store at 12 Main Street (Village Center), Williamsburg.

Flickr/MOTT

Yelp/Lisa E.

Williamsburg General Store

Flickr/Tormod Ulsburg

Flickr/Dav Yaginuma

Yelp/Williamsburg General Store

Yelp/Lisa E.

Facebook/Williamsburg General Store

Give them a call at 413-268-3036, or visit between 9 a.m. and 8 p.m. every day.

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